Resume Cover Letter

Sales Executive/General Manager Cover Letter

This sales executive had lost his position in a merger, and this letter helped him gain multiple interviews that led to offers. Highlighting items with boldface, italic, and center-justification is effective.

Sample Sales Executive/General Manager Cover Letter

Hennery Smith
2365 S Mayfield Ave • Chicago, IL 60652 • Cell: (123)-555-1234

Dear _____________:

Could I help you as a sales management executive or general manager?

I have created strong sales and marketing organizations, driving forward consistent revenue growth through the following areas of expertise:

strategic sales planning and management
team building, training and development
identifying and capitalizing on market opportunities
building and managing multichannel distribution networks
developing and managing key account relationships
consultative selling, negotiating and closing skills

At Harmon Company, I designed and implemented sales strategies that generated a pipeline of more than $45 million in the first 5 months of employment. At Technology Systems, I rebuilt a new sales team in just 4 months and grew sales from $2.5 million to $7.5 million in the first year. At the Benton Company, I delivered 38% cumulative sales growth over a 3-year period and developed an effective multidistribution network producing more than 40% of overall revenue.

If you have the need, I am confident that I can accomplish profitable results for your company. Regarding salary requirements, I understand that flexibility is important in this market and am willing to discuss your organization's target salary range for an executive with my experience.

May we talk?


Hennery Smith

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