Resume Cover Letter

Sales Representative Cover Letter

The targeted company required outside sales experience, which the applicant lacked. The letter emphasized her sales success and good match for the company. Within a week, she got the job.

Sample Sales Representative Cover Letter

Christopher Miller
123, Allis Street • Boston, MA, 01234 • Cell :( 123) 456 789 • Email:

February 10, 2010

Hallmark Cards, Inc.
ATTN: Human Resources Director
P.O. 100000001
Kansas City, MO 64141
Re: Positions for Sales Professionals

Dear Human Resources Director:

When you care enough to send the very best...send me! The opportunity to represent Hallmark Cards, the perennial industry leader, would be a dream come true. Because I share your philosophy that only my best is good enough to offer, I have consistently been a top-producing sales representative for my current employer, constantly exceeding sales quotas and earning recognition from clients, peers and supervisors.

Accomplishments have included the following:

  • Among 50 sales representatives, rank in the top three for the past two years, supporting the achievement of departmental sales goals averaging $500,000 per month.
  • Regularly produce 30% or more over daily sales goals.
  • Selected to manage key national accounts.
  • Commended by peers for providing sales assistance/support with accounts in a competitive environment.
  • Chosen to mentor new hires.
I offer you solid sales experience, a strong customer focus and effective leadership skills, in combination with an “only the best will do” work ethic. I eagerly anticipate the opportunity to discuss your goals for your new territory and the ways in which I might help Hallmark achieve and exceed them. Thank you for considering my qualifications.


Jayne Smyth


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