Resume Cover Letter

Sales Representative Resume

The first page packs a wallop in being almost entirely a strong profile, a list of notable achievements, and a bulleted list of awards and special recognition. The reader may expect the next page to be weak by comparison, but it has more lists of notable achievements and more awards. Almost all the achievements are quantified in some way with dollar amounts, figures, and percentages. The awards also are quantified heavily with percentages.

Sample Sales Representative Resume

Robert Smith
1234 East 69 Street • West Van Buren, Chicago • Illinois, 60697 • Cell: 327-354-8956


Dynamic and results-driven sales professional with nearly nine years of comprehensive sales and marketing experience. Proven sales talent to cultivate strategic relationships, increase customer base, and maximize account sales. Persistence in achieving goals that leads to professional success while building corporate value. Business- and computer systems-literate and willing to relocate. Qualification highlights include

  • Highly skilled in communicating effectively with company buyers, marketers, peers, and management
  • Proven ability to meet targeted goals, build professional relationships with a diverse customer base, maximize sales opportunities, and present a professional sales image
  • Excellent business-to-business sales skills and talents, with comprehensive knowledge in brand imaging and product presentations, pricing, and promotions
  • Strong leadership, organizational, time management, and mentoring skills
  • BS degree-Business Management


ABC MEDICAL (Medical Device Company)
Headquarters-Seattle, Washington, 6/2003-Present

Sales Representative

Manage and direct sales of diverse ultrasound medical products for the entire Michigan region, including the Upper Peninsula.
Introduce new products, attain and expand new and existing business, educate medical staff on clinical applications, and perform monthly/quarterly sales forecasting. Consult with key decision makers, conduct in-services, routinely follow up with clients, and provide customer support.


Achieved product sales exceeding $1M within 16 months of hire: Conducted due-diligence research of marketplace, determined needs of target audience, provided nurse managers and nursing staff with in-service training (equipment use and results reporting), and presented overall product value and benefits.

Landed first-ever sales to the XYZ Medical Center's Children's Hospital, Local University Hospital, and Local Women's Hospital: Developed sound and trusting business relationships with urologists and OB-GYN staff closely connected with the Medical Value Analysis team, became part of their professional network, and gained support from affiliated physicians to introduce and present product line to decision makers.

Increased product hospital sales more than $200K within 12 months, representing increase of hospital usage by 37%: Developed strategic promotional campaigns, offered trade-in incentives, strengthened business relationships with nurses and physicians, and closed sales with 5 non-user hospitals.

Increased on-hand scanners at Local University Medical Center, ABC Hospital, Smith-Boyd Hospital, USA Health, Jenkins Hospital, and XYZ Healthcare Hospital: Identified need for additional scanners to sufficiently accommodate facilities, consulted with head nurses, provided nursing staff with trial runs to demonstrate advantages of additional on-hand scanners, which decreased number of patient catheterizations and increased nursing staff's utilization and efficiency.


  • Million Dollar Club Award, 2005
  • Top Sales Performer-Northern Region, 2004
  • Company-Wide #1 Sales Representative, 11/2003; 7/2004
  • Company-Wide #2 Sales Representative, 3/2004
  • Exceptional Sales Performance-110% of Quota, 2004
  • Ranked #6 of 35 Sales Representatives Company-Wide, 2004
  • Rookie (#2) of the Year Award-111% of Quota, 2003
  • Exceptional Sales Performance-111% of Quota, 2003

Sales Representative (12/2000-5/2003)
Associate Sales Representative (6/2000-11/2000)

Presented product line to end users and developed referral network to build client base. Provided client consultations, conducted payroll audits, and managed territory for more than 100 CPA firms, 11 financial institutions, and more than 450 clients. Served as sales training leader and mentor; evaluated and "job shadowed" new-hire sales associates. Built company payroll client base through cold calling and interfacing with potential customers.


Influenced 19 CPA firms to refer newfound clients to WagePay within 36 months, which accounts for 45% of business and has generated more than 100 new client accounts; created sales strategy delivering values and benefits of partnering with WagePay, positioning customer to focus on more "profitable" business aspects.

Ranked #3 of 700 sales representatives identifying major market referral sales (clients having more than 75 employees and/or requiring special reporting needs) for fiscal 2002.


  • Level 1 Diamond Club Member-Closed 300+ Product Sales, Fiscal Year 2002 / 2003
  • Top Sales Performer Award-148% Revenue, 2002
  • Overachieving Award-138% of Quota, 2002
  • MVP Award-132% of Quota, 2002
  • District Rookie Award-102% of Quota, 2002
  • Exceptional Sales Performance Award-100% of Quota, 2001
  • Exceptional Sales Performance Award-130% of Quota, 2001
  • "Competitive Edge Selling"-Tom Hopkins Seminar, 2002

MONTGOMERY WARDS (Department Store)
Southfield, Michigan, 6/1996-6/2000

Merchandise Manager, Children's Department (Ann Arbor / Southfield, Michigan) 6/1998-6/2000 Determined quarterly merchandise buys for department to maximize sales, profit, and merchandise investment, which generated over $5M in company sales. Managed merchandise inventory, performed data analysis, and instituted strategic sales tactics. Oversaw 25 direct sales associates supervising 225 employees.

Merchandise Management Trainee, Men's Department (Taylor, Michigan)
Employee Internship, 1/1998 -6/1998

Successfully completed comprehensive 6-month management training program and promoted to Merchandising Manager due to excellent performance.


Increased school uniform sales 100%: Analyzed previous-year business practices and determined need for school uniforms in the Detroit area and marketed to targeted buyers.

Achieved highest department sales gain: Boys, Girls, and Infants among 11 store chains, averaging 9% above other sales managers in Boys and Girls and 3% in Infants.

Saved company nearly $7K: Increased productivity and reduced "paid-not-work" hourly wages.

Decreased employee absenteeism 50%: Effectively communicated with sales associates, promoted teamwork, and conveyed their vital role in the company's success.

BS-Business Management
Dean's List

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